Calm lake and fells at dusk, viewed from a hotel terrace

GuestStory Insights

Ideas on guest experience, hospitality marketing and the moments worth sharing.

Perspectives for hoteliers and venue owners thinking about the guest journey - from the moment of booking to the story guests tell afterwards.

Luxury hotel bedroom with wooden platform bed, teal pillows, and open glass doors overlooking a tropical garden courtyard at dusk.

Measurement & Performance

22 August 202615 min read

Measuring the impact of shareable pre-arrival content

A practical framework for measuring hotel video engagement, guest sharing, verified organic reach, ancillary revenue and incremental return without overstating what the data can prove.

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Warmly lit hotel room viewed through an open doorway

Technology & Personalisation

22 August 202611 min read

Matching video content to booking type: rooms, packages, occasions and experiences

Personalised hotel content only feels personal when the imagery and message reflect what was actually booked. A practical framework for matching reservation signals to the right pre-arrival story.

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Elegant room-service dinner with a plate of food and a glass of wine

Revenue & Guest Experience

22 August 202610 min read

How to turn pre-arrival moments into upsell opportunities without feeling salesy

Hotel pre-arrival upselling works best when it helps a guest shape the stay they have already chosen. The opportunity is to introduce the right upgrade, treatment or experience at the moment it becomes useful.

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Hotel guest using a smartphone beside a cup of coffee

Social & Marketing

22 August 20268 min read

Beyond hotel influencer marketing: the reach already inside every booking

Influencer partnerships can place a hotel in front of a large audience. Giving every guest something personal and worth sharing creates a different opportunity: social reach built into the booking journey itself.

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Hotel waiter bringing bottle of champagne to a table on a terrace overlooking a scenic view

Guest Experience

4 March 20265 min read

The psychology of anticipation: why the days before arrival matter

The gap between booking and arrival is one of the most emotionally engaged periods of a guest's entire stay, and one of the most overlooked by hotel marketing.

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Guest's view from a luxury suite window overlooking the water

Social & Marketing

18 February 20264 min read

What guests actually share on social media (and why)

Guests aren't looking for an advert to repost. They're looking for something that reflects well on them. Understanding that distinction changes what's worth creating.

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Guest Experience

27 January 20264 min read

Beyond the confirmation email: rethinking the first touchpoint

The booking confirmation is the first thing a hotel sends after taking someone's money. It's worth asking whether it reflects the experience being sold.

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Exterior of a small independent country-house hotel

Hospitality Trends

9 January 20265 min read

How boutique hotels compete with bigger brands on guest experience

Independent and boutique properties can't out-spend hotel groups on advertising. They can out-personalise them if the guest journey is built to make that possible.

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